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Mattole Salmon Group’s website was my first collaborative effort with We aimed to keep the homepage from feeling too corporate and stiff for the caring and dedicated folks who are protecting our Northern California salmon population. I first created some illustrations to invoke the feel of being underwater with the fish, but we ended up going with a square-ish blob of watercolor paint to lend a personalized and watery feel to the homepage.

Please visit the complete site at Mattole Salmon Group.